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Communication / async video · SaaS spend guide

Loom subscription tracking.

Loom's per-creator pricing is small in absolute terms, but workspaces accumulate creators eagerly during sales hiring sprints and rarely remove them when reps leave. Loom also bills annually and presents a monthly charge on the bank statement, which obscures the contract length. Most audits find 20–30% phantom creator seats.

Loom pricing

What you actually pay.

  • Starter

    $0 (25 videos/person, 5-minute cap, basic features)

  • Business

    $12.50/creator/month (annual) or $15 (monthly)

    Unlimited videos + length, custom branding, engagement insights.

  • Enterprise

    Custom

    SSO, SCIM, advanced admin, custom data retention.

  • AI add-on

    $4/creator/month

    Auto-titling, summaries, chapters. Separate SKU.

Pricing verified against Loom’s public pricing page on 2026-05-20. Check the vendor site for the current canonical version.

Where the spend hides

Hidden renewal patterns for Loom.

  • Pattern

    Departed creator seats

    Sales and customer-success teams onboard Loom heavily; offboarding lags because the departed teammate's videos are still embedded in playbooks. Remove the seat (videos preserved by reassigning ownership) to stop the bill.

  • Pattern

    Annual paid monthly

    Business annual billed monthly looks like a $12.50/mo subscription but commits for 12 months. The bank-statement charge cadence is misleading; the contract end date is what matters.

  • Pattern

    AI add-on bought during launch, never re-evaluated

    The AI add-on was added during a team rollout; usage patterns rarely justify it once the novelty fades. Audit quarterly whether the creators actually consume AI-generated summaries.

Find your renewal date

How to find your hidden Loom renewal date.

Workspace settings → Subscription. Renewal date and creator count show at the top of the Subscription page. Annual subscribers get a renewal email ~30 days ahead.

Statement descriptors

What Loom looks like on a bank statement.

Spendrein matches the following descriptors and routes them to the Loom vendor record:

  • LOOM
  • LOOM.COM
  • LOOM INC
  • LOO*LOOM
Common questions

Loom subscription questions, plainly.

  • How do I find inactive Loom creators?

    Workspace settings → Members. Sort by last activity. Creators with no recording in 60+ days are removal candidates. Removing a creator preserves their videos (Loom will prompt you to reassign ownership); only the seat goes away.

  • Is Loom Business per-creator or per-viewer?

    Per-creator — viewers consuming Loom videos don't need a Loom account. Only people who record (creators) need a paid seat. This means the bill scales with how many people produce content, not how many consume.

  • How do I find my Loom renewal date?

    Workspace settings → Subscription shows the renewal date for annual plans. Monthly plans renew on the same day each month.

  • Does Spendrein detect Loom?

    Yes — LOOM, LOOM.COM, LOOM INC, and LOO*LOOM all match. Annual paid monthly Loom charges show as a steady $12.50/seat cadence; the audit identifies the underlying 12-month contract via the cadence pattern.

Other tools
Track all of it

Tired of manually managing Loom?

Drop your bank statement into Spendrein. The audit catches every recurring Loom charge, every duplicate seat, and surfaces the renewal date so you can stop the auto-renewal before it locks in. Free plan, no card, no bank linking.

Run your free audit